I just found a terrific web analytics blog that is authored by Rich Page, this is one analyst that you want to listen to. He wrote a great article about the 7 habits of Successful Web Analysts below are three of them and I recomend you got to his blog to read the rest as well:

1) Big Picture Thinkers:
A sign of a great web analyst is someone that can look beyond the reporting. Web analytics does not live in a silo - it blends very closely with many aspects of online business, particularly online marketing and the creation of sites. A great web analyst will also understand ROI and how online marketing and web analytics work hand in hand to improve this. Go ahead, get to know the folks in these departments. Its easier to get them to listen to you and your insight and recommendations if you understand the basics of online marketing like SEO and how sites are built too. That way you don’t go making unrealistic and unreasonable requests either!

2) Innovative, Curious Thinkers:
The world of web analytics is constantly improving and changing. Those web analysts who keep their eyes fully peeled on the web analytics world (web analytics news and blogs), are more likely to try out new theories, develop new KPIs to track, and test and adopt advanced analytical tools. Their innovative and curious mind for new tools and ways of thinking therefore give them a greater chance of being successful than most web analysts who simply stick to basic reporting. Also having a curious proactive mind rather than a reactive mind really helps - don’t just wait for your boss to request a standard report. Go ahead, think of a new way of doing things, or do some analysis on a problematic area of the site you have noticed. Believe me, your analysis will be appreciated.

3) Actionable Insight Driven:
Its so easy to just crank out reports that your boss or other departments want to see, that you have no real say in or don’t care about. Unfortunately, data squirrels like this (as Avinash Kaushik so eloquently calls them) who actually enjoy just doing this, will never be a successful web analyst. Instead of just building reports with hundreds of metrics, use fewer KPIs but actually offer insight into why these trends are occurring - and then make actionable recommendations based on these insights. A great web analyst also looks beyond the clickstream quantitative data, and understands the need to analyze and develop insights from qualitative data which can be derived from surveys and testing.

Here’s to Your analytical success,

Mark Brown and Dan Moses

ProTrackerPlus valued member Wayne Loomis has created an instructional video about our service and you can take a look at it here:

Enjoy and let us know your thoughts,

Mark Brown and Dan Moses

One of the golden rules of traditional real estate that allows a hot
property to sell fast is to own a property in a prime location.

Lets juxtapose that concept into cyberspace and apply that to making
your domain name valuable. The bottom line is that having a great
domain name will instantly add value to your site, with that in
mind lets explore some more ways to make your online real estate
valuable through web analytics.

Having a great domain name is one thing but in todays competitive
environment that is just not enough. You must also pay close
attention to what your target market or clientelle want and need.

One method that I recomend is by making subtle changes that lead to
an increase in your conversion rate. You can do this by tracking
their actions, analyzing their behavior on your page and then
testing the changes that you make to reach the desired outcome -
which is, higher conversion rates.

“Hey, that sounds great”, you say but how can I do it and how can you
make it easy for me?

Start by using a service that allows you to test it out at no cost.
Ensure that service has all the features that you need in order to
test, track and analyze ways to make your page or pages convert
your clients into customers while at the same time increasing the
value of your website.

One key component of any program is the way the owners treat their
clients, so choose a company that is comitted to world class
customer service, a responsive help desk is a must.

Additionally make sure the service you try out is willing to train
you on what you want to do, if they offer training on the big three
of web analytics; Testing, Tracking and Anaysis you are off to a great
start but try and get a little bit more out of your provider by
finding out if they will train you while you are learning to become
a more efficient and thus a more successful business person.

Always to Your Success,

Mark Brown and Dan Moses own ProTrackerPlus where Testing, Tracking,
Testing, Analysis and all the training you deserve is job #1.

Copyright 2007 - 2008 Mark Brown

With Yahoo’s take over of IndexTools Yahoo Web Analytics is born, will it give Google Analytics competition? That remains to be seen.

Why do the many clients of ProTrackerPlus.com prefer us over the competition?

Their testamonials speak for themselves - see them for yourself at http://www.ProTrackerPlus.com

We are constantly striving to update the feature rich environment that we are comitted to providing you and your business. Our most recent addition was adding the ability to track secure pages that contain the “https” protocol.

Do you have a feature that you would like to see added or a question related to our comittment to your success? If so please leave a comment so we can talk about it.

Always to Your Success,

Mark Brown and Dan Moses Owners
www.ProTrackerPlus.com

Hello All,

Adam here again to tell you about the second strategy you’ll
notice that the Adcode and Group set-up is somewhat similar to
the “By Site” strategy, so I’m not going to repeat the basics
and I will only explain the differences between the two. So
without further ado let’s see how to utilize this next strategy:

2. <b>By Product</b>- This strategy works best to see what product
works where.

We will start by learning how to set up Groups. Under the
Campaign menu click on the “Campaign Groups” tab. To unlock
the full potential of the “By Product” organization strategy you
would need to set up one group for each product/site you advertise
on for example: If you advertise the Traffic Mastery E-Book and
ClicknPutt, you would  make two different groups and label one
“Traffic Mastery” and the other “ClicknPutt” . Every Campaign you
make that is advertising Traffic Mastery, you’d put into the”Traffic
Mastery” Group and Every Campaign you  make that is advertising
ClicknPutt, you’d put into the”ClicknPutt” Group.

Now Adcodes are organized similar to the last strategy, all you have
to do is change two different things. On the main member page click
on the “Add A New Campaign” link or under the campaigns menu
click on the “Add New Tracker” tab. Here is an example on how you
would set up your Adcode if you were advertising the Traffic Mastery
E-Book on ClicknPutt:

tmcnpebook

See? with the “By Product” strategy you label the product first then the
place you are advertising. Is the Adcode looking like chicken scratches?
Well lets break it up… “TM” stands for Traffic Mastery (The product or
site you are advertising). “CNP” stands for ClicknPutt (The exchange
you are advertising on) and “Ebook” stands for what the ad is which
in this case it’s a E-book.

Lastly I will show you how to write out a description that will expound
upon your Adcode. Basically what I do is just take the Adcode and type
out what it is, I will use my past Adcode example:

If the Adcode is:

tmcnpebook

Then my description would be:

Traffic Mastery E-book on ClicknPutt.

Thank you for reading my article and if you have any questions, comments,
or perhaps a suggestion for what I should do my next article on just send
in a support ticket at www.protrackerplus.com/contact.html

 Adam Figueroa (Your friendly support guy)

Dan and I just published the ProTrackerPlus Newsletter. This edition has a timely update, some noteworthy stats and a great article as well as a program review of a millionaire information program that you should not miss. If you are a member you will get it delivered to your e-mail box but if you are not you can visit the link below to read it: