Welcome to the December edition of the ProTrackerPlus News. Dan and I have a lot of information to share with you this month so here is a quick snapshot of what you will find in this months newsletter but first, whew - can YOU believe it's December already?
Do you have your Christmas shopping done yet?
Well do you?
If not that's o.k. we know some of you don't celebrate the reason for the season but none the less it's an important time of the year.
Psssssttt, wanna know something that could put a few extra dollars in your pocket this holiday season?
We have paid out over $3500 dollars in referral commissions since the grand opening of our premiere web analytics service and lining your pockets with some cool cash can be as easy as sending an e-mail or writing a post on your blog or an article in your newsletter. We provide you with content, just look on the "Promotion" page under the System menu for a whole bunch of promotional material. Try it out you might surprise yourself.
Before I just start rambling about how important tracking, testing and analysis is this time of year I would like to turn this over to Dan so he can put in his two cents... but first, I want to let you know that we're starting our first ProTrackerPlus Referral Contest... Dan fill them in!
Okay, this is the first referral contest for PTP and we'd like to start it off big. We know all those credit card bills will start rolling in at the first of the year, so we'd like to help you cover some of those. This contest will run till the 1st of the year and we're going to be paying out big with the First place paying out at a cool $100. We're also going to offer $50 to second place and $10 to third - seventh place.
That means you can win and win big!
The rules are simple... the top 7 members who referrers the most members who active their account will win. What you can't do is use paid to programs to get these referrals. NO guaranteed signups programs. And keep in mind we're a tracking program and will know if you use these programs... not only will those members not count, but you stand a chance of having your account deleted.
Let's keep it fair and remember no spamming either. :o)
The new eCourse (Unstoppable Traffic) we added last month has been a huge success. We've received a lot of great feedback and have been experiencing some good membership growth from it already. Have you had a chance to set it up and start using it yet? If not why? We've made it very easy to add to your websites and re-brand it. Just login to your account and click on the "Promotion" page under the System menu to get your copy today and put it use as soon as you can. You can also read more about it in the Tracker Tips section below.
Don't forget to add your PTP affiliate links into the eCourse content and put some tracking links in place of your affiliate link so you'll know how your efforts are paying off.
We're still working on some new training videos that will be professionally done and will go into detail on every feature and aspect of ProTrackerPlus. We plan to have these done by the end of the year, but due to some family issues (like my wife having neck surgery) this might take a little longer then first expected.
Help us improve our homepage by sending in your photo along with your testimonial about the fantastic experience you have had with ProTrackerPlus. Even if you have sent in a testimonial already we want your photo so that You can be prominently displayed along with your name, url, and testimonial on the ProTrackerPlus homepage.
Testimonials have been rolling in since we opened our doors and we can't be more proud of them! Many great things have been said and we won't forget any of them. We want to thank those of you that have sent testimonials in and encourage you to submit your testimonials to us here at ProTrackerPlus.com!
If you haven't submitted your testimonial yet, you can do so by sending an e-mail to testimonials@ProTrackerPlus.com and we will get it added to the site. Please be sure to send yours in today!
Here's a good one...
Hi Dan,
Normally, I don't write testimonials, because frankly there
is only a select few people or programs that I care to have
my name associated with. Dan, you happen to be at the
top of that list. Yes, I've gotten to know you by using all
of your excellent programs and worked with you on a few
projects including my own. No words to thank your for all
you've done for me.
Have never met an easier person to work with. Patient,
understanding, detail to perfection. Unquestionable integrity,
professionalism, honesty, and the desire to help others
whenever possible.
Thanks for letting me preview ProTrackerPlus in development
stages. Knew that you and Mark had been working on this program for
over two years, invested thousands of dollars to reach the
excellence you expect. Had no doubt before seeing the
final product it would be well worth the wait. But...wow!
ProTrackerPlus, has exceeded all my expectations!
This is like no other program I've ever seen.
One "complete system" that includes in depth instructions.
An absolute must for anyone serious about marketing
online. This system will save money, save time, remove
all questions of where my advertising is most effective
plus give detailed reports straight to my inbox.
You bet I'm excited. I see so many ways to utilize this
program already.
Dan, I think that any online marketer that offers affiliate
programs absolutely needs ProTrackerPlus to improve their
affiliates marketing skills and results. So easy and simple
to setup, what an advantage they will have over everyone else!
Yes sir, attach my name, tell everyone that Ray White highly
endorses ProTrackerPlus."
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"Test Your Knowledge
of Split Testing"
By
Julie McManus
Dear Business Builder,
Happy Wednesday and welcome back to In the 'Net Trenches. Have you ever wondered why it is that seemingly similar situations can sometimes have such a tremendous difference in outcome?
Take for instance two men of similar background that attend the same university ... both with the exact same major. Both graduate with the same GPA and go on to take the same position with the same Fortune 500 corporation. Over time, one of the men moves up the ranks eventually becoming the CEO. Yet the other man languishes in the same position year after year.
The man that becomes the CEO must have an edge over his counterpart. It's likely you've immediately begun to think of the qualities that make one man succeed over another. Perhaps he is more confident, more driven, smarter, a better communicator, more relevant and more resonant.
On the surface these men appear to be nearly identical ... but one ultimately pulls ahead.
What I've just described to you is the exact same scenario as a direct response A/B split test. Today's issue is not about how to move up the corporate ladder. It's about how to succeed in split testing your web campaigns so you'll have accurate, measurable results every time.
Give me an A ... A!
Give me a B ... B!
What's that spell? A/B!
To start in split testing your web campaigns, you must first understand the fundamentals of an A/B split test. An A/B split test simply takes one list and splits it in half into two test panels. But you don't just split the list right down the middle.
Let's take, for example, a list of 100 people. In order to do a proper A/B split, the first, third and fifth record (and so on) would go into list A. And then the second, fourth and sixth record (and so on) would go into list B. By splitting the list by every other record, you get a random sample of potential customers.
By doing that random sample, it cannot be argued that one segment of the list performed better than the other because of similarities in the list segments. So to give another example, in direct mail, lists are typically maintained in zip code order. By splitting the list into A/B segments, you'll get two lists each with a random sample of people across a whole region. If you just split the list in half, you'd perhaps end up with a list of people living on the east coast of the U.S. and a second list of people living on the west coast.
In the above example, it could be argued that one list performed better than the other due to regional preferences or similarities. So, if you were ultimately testing two different headlines and you didn't split your list into A/B segments, how could you possibly know whether it was the headline that improved response or a regional preference for your product? In this testing scenario, you'd have to throw the baby out with the bathwater ... your test result would be invalid.
I'm about to lose control and I think I like it...
The winner of your split test is called the control. In all of your testing, you want to test against and hopefully beat the control. When you beat the control, the winner becomes your new control.
What's important to remember when testing against your control is not to change too many elements at one time. If you are testing headline and deck copy ... then only change headline and deck copy on your test panel. Don't try to test price at the same time, because you won't know whether the new price or the new headline ultimately made the difference.
You must do calculated and measurable apple to apple tests to accurately crown the winner.
Also when testing copy and creative, it's important to make your tests swing for the fences. You want to make significant changes to the element you're testing that can make a bigger impact on your results. Let's say you are price testing and your control price is $49. Try testing a price that is quite a bit higher like $79 or quite a bit lower like $29 (if margins allow). You might be really surprised at the result.
In the higher priced scenario, you might find that you need fewer orders to break even yet bring in about the same amount of revenue. In the lower price scenario, you might find you bring in 50% more customers with a big increase in revenue. Both of these outcomes could be really significant depending on your goals. Remember, dramatic changes can make for dramatic winners.
Test!? I hate tests!
If you've been a student of direct response marketing for some time, you've heard over and over again the importance of continuous testing. And it can't be stressed enough. You are only as good as your next control. You must have the attitude that every control can be made better and eventually beaten through testing.
Here are just a few elements of your campaigns you should consider testing to get a bump in conversion:
Headlines
Prices
Layout
Page Width
Order Button Colors
Offers
Subject Lines
Ads
This list is in no way exhaustive, but is a great place to start. Have fun with it.
Times change, sentiments change and preferences change, and the only way you learn what is working now is through ongoing testing. You can never really predict what will work until it's been tested.
Heck, even after fifteen years in the direct response biz, I make predictions and am frequently wrong.
Hope that helped!
___________________________________________________________
Julie McManus Editor, In the 'Net Trenches THE TOTAL PACKAGE' And Web Media Goddess
http://www.makepeacetotalpackage.com
Today we would
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+ The Resource Directory
+ The Done-For-You Services and Outsource Directory
+ The Member's Only Discussion Forum
The 6 Bonuses + The Nitro Blueprint Live DVD Video Presentation
+ The 99% Solution CD and Manual chapter
+ The Predictable Profits Program CD and Manual chapter
+ The "Mr. Potato Head" Email Success Formula CD and Manual chapter
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Both Mark and myself have met Kevin and Matt and highly endorse this product. We also both own it and can't wait for it to arrive in the mail. On top of that we have had access to the training material through out the creation process and can't speak highly enough about the product or these two gentlemen.
From left to right... Mark Brown, Nitro's Matt Gill, Dan Moses, & Nitro's Kevin Wilke
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In The Next Newsletter
It's here... our new Promotional tool we've put together for you... it's a brand new eCousre you'll want to set up right away and take full advantage of. If you've never promoted an eCourse before you're going to be pleasantly surprised on how well these work to generate leads. This eCourse will be a fantastic way to generate new ProTrackerPlus referrals and build an opt-in list at the same time. We've set this up to be fully rebrandable with your PTP affiliate links.
Included is a lead capture web page, eCourse graphics (3 sizes for the cover), one banner, a thank you page, eCourse messages (you can add your affiliate link into) and we have even gone as far as to set up the thank you page with a PTP code that will track all your leads when advertising the lead capture page on your own website and have those leads show up on your stats.
Click Here to see a sample of the lead capture page, then Click Here to download the Zip file with instructions on how to brand it and set it up quickly.
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Facts and Figures as of: Friday, December 7'th, 2007 @ 6:00 pm est.
Here are some of last month's stats from ProTrackerPlus, this gives you a monthly report on how we're performing.
Launched August 22'nd, 2007 Alexa Ranking -
96,067
Total Membership - 6587 Marketers Commissions Paid out to Members - $3,554.84
Let us know if you have any questions.
Track For Success!
Dan Moses & Mark Brown Proud Owners of ProTrackerPlus.com
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Hi Dan,
WANTED:
It's here... our new Promotional tool we've put together for you... it's a brand new eCousre you'll want to set up right away and take full advantage of. If you've never promoted an eCourse before you're going to be pleasantly surprised on how well these work to generate leads. This eCourse will be a fantastic way to generate new ProTrackerPlus referrals and build an opt-in list at the same time. We've set this up to be fully rebrandable with your PTP affiliate links.
